Define Your Direction Campaign
Overview
We began working with the Chickasaw Nation Department of Population Health and Research’s Strategic Prevention Framework-Tribal Incentive Grant (SPF-TIG) committee in October 2015 to create a comprehensive community-level educational and multi-media campaign to raise awareness of and prevent underage drinking and prescription drug abuse and misuse. This campaign targets teens and young adults age 12-25 within the Chickasaw Nation, but not limited to Chickasaw Nation citizens. Each strategy is designed to engage the target audience and Chickasaw Nation communities by promoting a healthy lifestyle outside of underage drinking and prescription drug abuse. The campaign is grant-funded by the Substance Abuse and Mental Health Services Administration in collaboration with the Chickasaw Nation and Southern Plains Tribal Health Board.
ClientChickasaw NationServicesFull campaign strategy, Branding, Social media posts and advertising, Reputation Management, Community event planning, Campaign collateral design, Video production, Cinema advertising, Mobile-responsive websiteYear2016Linkwww.defineyourdirection.com