Overview
Southern Nazarene University is a liberal arts institution located in Bethany and Tulsa, Oklahoma that has both undergraduate and graduate programs for working adults.
Our Work
Freestyle Creative was tasked with developing a digital marketing campaign that would drive prospective students to the snuforadults.com website. We later integrated our #BuiltForYou campaign into the radio advertisements.
Results
Within one year, SNU School of Professional Studies experienced nearly a 600% increase in followers on Facebook. More than 90% of the page likes were a direct result from Facebook ads, but thanks to the page’s increased following, its organic reach increased by 1500%. Additionally, the AdWords search and display ads outperformed industry averages by an average of 65%.